How Kalder Community Rewards Helped Les Benjamins Increase Lifetime Value by 1.6x
Introduction
Les Benjamins is a leading lifestyle brand for men and women - founded in 2011. Their apparel collections are currently stocked globally in doors like Harvey Nichols, Antonioli, Saks 5th Avenue and more. Les Benjamins scaled from 30 printed tees to 210k monthly visitors and thousands of transactions per month.
Les Benjamins needed a platform that could scale and connect its community globally while keeping the social and engaging experience. As transactional loyalty programs like Yotpo did not work for them, Les Benjains implemented Kalder to connect their community.
In Paris Fashion Week, luxury streetwear titan Les Benjamins unveiled an innovative leap into the future of brand engagement and loyalty.
Partnering with Chinatown Market, the brand introduced its inaugural membership program, "Flying Carpet Crew," leveraging the cutting-edge capabilities of Kalder’s CRM technology. This move marked Les Benjamins’ journey into the new standard for how brands connect with their audience.
The Challenge
Les Benjamins faced a unique dual challenge: enhancing the brand experience for their community while having all of the tech integrations in one place. The brand aimed to evolve from traditional digital-only rewards to a more immersive, personalized customer journey, transforming passive customers → interactive shoppers. Interactive shoppers engage with LB daily and that is why they shop.
The Solution
Kalder powered the "Flying Carpet Crew" membership program, ensuring a smooth integration while adding expanded tools for engagement. This strategy included exclusive membership passes that unlocked a variety of benefits, such as access to fashion shows and participation in unique, gamified quests.
Initially aimed at Paris Fashion Week attendees, the program quickly scaled to include over 500 members in less than a day, emphasizing mobile optimization to maintain daily user engagement.
Engagement and Results
The Flying Carpet Crew program was a resounding success, driving engagement from bi-weekly → daily interactions.
This increased engagement was evident in the participation rates in various quests, designed to resonate with the community’s interests.
Quests ranged from sharing a coffee cup design at the LB Cafe → connecting Discord accounts for exclusive access and rewards.
Significantly, the program reported an average 48% participation rate in quests, with 750+ quests completed, demonstrating the community's active engagement. Moreover, 75% of users participated through mobile devices, indicating a strong preference for on-the-go interaction.
One of the most engaging activities involved members sharing photos of their coffee from Les Benjamins' cafes, sparking discussions about personal style and fashion preferences. This activity not only drove community engagement but also aligned with the brand's vision of making shopping a social activity once again.
Conclusion
Les Benjamins has been a loyal Kalder customer since December 2022. By transforming exclusive in-person experiences with Kalder, Les Benjamins has significantly boosted customer engagement, and customer lifetime value by 1.6x, setting a new standard for personalized, memorable brand memories.
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