Former Real Madrid CTO, Michael Sutherland, Joins Kalder to Redefine Sports Fan Loyalty
In a move that promises to redefine the landscape of sports fan loyalty, Kalder is thrilled to welcome Michael Sutherland, the former Chief Transformation Officer of Real Madrid, to its advisory board.
With Kalder's expansion and significant growth in the sports loyalty, Sutherland joins Kalder to amplify Kalder's efforts to forge deep connections between sports brands and their passionate followers, reinforcing our dedication to turning customers into community.
As Kalder expands into the Sports loyalty market alongside its core brand loyalty market, Sutherland is set to work closely with Kalder's core team to grow Kalder’s Sports partnerships and strategy, channeling his extensive experience in sports marketing and technological innovation.
Sutherland's tenure at Real Madrid from July 2019 to November 2023 was characterized by innovative leaps in fan engagement and digital transformation. His strategic initiatives significantly contributed to the evolution of Real Madrid's loyalty programs, Madridistas, embracing gamification, community-building and emerging technologies to enhance fan experiences.
Before his transformative role at Real Madrid, Sutherland made his mark in Silicon Valley as a key player in technological innovation, leading VR/AR in HP and supporting startups with his insight and expertise.
The Future with Kalder
Sutherland's strategic acumen in bridging technology and sports now converges with Kalder’s mission to redefine engagement for sports.
"In a rapidly evolving loyalty landscape, sports teams, artists, and communities crave connections that go beyond the conventional. At the heart of this transformation is Kalder, with its interactive and interoperable technology set to transform how loyalty is built and celebrated. Kalder’s fan loyalty solution is heralding a new era of deep, engaging, and meaningful relationships. I'm thrilled to contribute to Kalder's journey, guiding its trajectory in the sports loyalty revolution." - Michael Sutherland
With Michael Sutherland steering our Sports Go-to-Market, Kalder is excited to build a future where sports fan loyalty is not just about supporting a team but creating immersive, interactive experiences that bring fans closer to the brands they love. Subscribe to our socials, and blog to stay tuned.
Get a demo at Kalder to discover more about our loyalty solutions and vision for the future of community engagement.
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