A strong fan base enhances a team's reputation and brand image. It goes beyond simply supporting a team; it involves a deep sense of commitment, passion, and identity with the team’s values and goals.
Fan loyalty is built over time through positive experiences, shared values, and a
A strong fan base enhances a team's reputation and brand image. It goes beyond simply supporting a team; it involves a deep sense of commitment, passion, and identity with the team’s values and goals.
Fan loyalty is built over time through positive experiences, shared values, and a sense of belonging to a community of like-minded individuals. (Yellowbrick, November 10, 2023 “The Power of Fan Loyalty: Building Lasting Connections”)
In today's competitive landscape, fostering strong customer loyalty is essential for the success of sports teams and clubs. With Kalder's interactive loyalty platform, building and nurturing a loyal fan base has never been easier. This guide outlines four simple steps to help sports brands get started with Kalder.
Unlock Fan Loyalty in 4 Steps
1. Setup Your Membership with Kalder
Begin by defining the type of engagement you envision for your brand - are you looking for a general membership? A VIP membership? Perhaps multi-tiered memberships? What kind of content and access do you want to give your fans?
Reach out to Kalder for assistance in setting up your membership and creating your portal. Kalder's customizable tools make it easy to tailor your membership experience to align with your brand's identity and goals.
2. Customize Your Brand Experiences
80% of customers churn from their traditional loyalty program after the first year or month due to lack of engagement.
Utilize Kalder to design personalized rewards and content that resonate with your fan base. Select from 80+ Experience Types — reward members for watching the game in-person or online, offer discounts for merch, create members-only accessed content from fan favorite players, and more!
Badges
Allow your fans to access collectibles with each and every experience, creating a timeline of their support and engagement with your team.
Member Leaderboard
Create leaderboards and incentivize social sharing experiences to encourage engagement even further
Exclusive Access, Members-Only discounts on Merch
Level up the loyalty experience with exclusive perks — with the Members-Only experience, dive into Exclusive Access into content, discounts, VIP events, and exclusive product launches that'll make your members feel like a true insider.
By offering unique experiences in your own domain tied to the values of your team, you strengthen the bond between your brand and its supporters, fostering deeper connections and loyalty.
3. Invite Your Community
Once your portal is ready, it's time to invite your community to join. Use your communication channels to showcase the exclusive rewards and experiences members will receive, highlighting the value of being part of your brand's community.
4. Manage Your Loyalty Program with Kalder CRM
Introduce different membership tiers to incentivize increased engagement from your fans.
Kalder CRM simplifies program management by providing tools to track member activities, customize rewards, and monitor overall program performance across each tier, all from a centralized platform.
Summary
With Kalder, sports teams and clubs can effortlessly activate their brand community and cultivate lasting customer loyalty. By following these four steps, brands can create an engaging and supportive fan base that drives success both on and off the field.
If you have any questions or need assistance along the way, don't hesitate to reach out to the Kalder team – we're here to help you every step of the journey.
Whether you want to provide ways to earn points, perks, or exclusives, uncover the perfect loyalty program style for your brand.
Discover your first step to loyalty with our fun interactive quiz.
Having taken your first step, it's time to explore partner rewards and cashback programs – an often
With more than 300 million co-branded cards in use, brands and sports teams are utilizing these co-branded cards to enhance customer loyalty and increase engagement with targeted rewards and exclusive benefits.
How Co-branded Merchant Cards can Benefit YOUR Brand
More Revenue Streams
* Diversify income through annual fees, interest, and overseas
We’re excited to join Sport Lisboa e Benfica, Club Brugge, and Malmö FF in the Football in Business Webinar on Thursday, July 18 to unveil the secrets of building Membership Schemes and Loyalty Programs in Sports.
What we’ll cover:
1) Monetize Cashback Partners: How to automate sports club
With Kalder's new feature, you can now schedule a time to publish an experience!
0:00
/0:31
1×
1. Log into your Kalder Admin Portal.
2. Click "Manage Details" under the Live Experience you want to Publish.
3. Simply click the clock icon 🕒 next to
A strong fan base enhances a team's reputation and brand image. It goes beyond simply supporting a team; it involves a deep sense of commitment, passion, and identity with the team’s values and goals.
In today's competitive landscape, fostering strong customer loyalty is essential for the success of sports teams and clubs. With Kalder's interactive loyalty platform, building and nurturing a loyal fan base has never been easier. This guide outlines four simple steps to help sports brands get started with Kalder.
Unlock Fan Loyalty in 4 Steps
1. Setup Your Membership with Kalder
Begin by defining the type of engagement you envision for your brand - are you looking for a general membership? A VIP membership? Perhaps multi-tiered memberships? What kind of content and access do you want to give your fans?
Reach out to Kalder for assistance in setting up your membership and creating your portal. Kalder's customizable tools make it easy to tailor your membership experience to align with your brand's identity and goals.
2. Customize Your Brand Experiences
Utilize Kalder to design personalized rewards and content that resonate with your fan base. Select from 80+ Experience Types — reward members for watching the game in-person or online, offer discounts for merch, create members-only accessed content from fan favorite players, and more!
Badges
Allow your fans to access collectibles with each and every experience, creating a timeline of their support and engagement with your team.
Member Leaderboard
Create leaderboards and incentivize social sharing experiences to encourage engagement even further
Exclusive Access, Members-Only discounts on Merch
Level up the loyalty experience with exclusive perks — with the Members-Only experience, dive into Exclusive Access into content, discounts, VIP events, and exclusive product launches that'll make your members feel like a true insider.
By offering unique experiences in your own domain tied to the values of your team, you strengthen the bond between your brand and its supporters, fostering deeper connections and loyalty.
3. Invite Your Community
Once your portal is ready, it's time to invite your community to join. Use your communication channels to showcase the exclusive rewards and experiences members will receive, highlighting the value of being part of your brand's community.
4. Manage Your Loyalty Program with Kalder CRM
Introduce different membership tiers to incentivize increased engagement from your fans.
Kalder CRM simplifies program management by providing tools to track member activities, customize rewards, and monitor overall program performance across each tier, all from a centralized platform.
Summary
With Kalder, sports teams and clubs can effortlessly activate their brand community and cultivate lasting customer loyalty. By following these four steps, brands can create an engaging and supportive fan base that drives success both on and off the field.
If you have any questions or need assistance along the way, don't hesitate to reach out to the Kalder team – we're here to help you every step of the journey.
Read Next
Ready to Launch a Profitable Loyalty Program? Start with This Quiz
Whether you want to provide ways to earn points, perks, or exclusives, uncover the perfect loyalty program style for your brand. Discover your first step to loyalty with our fun interactive quiz. Having taken your first step, it's time to explore partner rewards and cashback programs – an often
How Your Brand Can Monetize on the $26B Branded Cards and Rewards Market
With more than 300 million co-branded cards in use, brands and sports teams are utilizing these co-branded cards to enhance customer loyalty and increase engagement with targeted rewards and exclusive benefits. How Co-branded Merchant Cards can Benefit YOUR Brand More Revenue Streams * Diversify income through annual fees, interest, and overseas
How are top football teams processing millions monthly from their loyalty programs?
We’re excited to join Sport Lisboa e Benfica, Club Brugge, and Malmö FF in the Football in Business Webinar on Thursday, July 18 to unveil the secrets of building Membership Schemes and Loyalty Programs in Sports. What we’ll cover: 1) Monetize Cashback Partners: How to automate sports club
Feature Update: Schedule Your Next Experience 🕒
With Kalder's new feature, you can now schedule a time to publish an experience! 0:00 /0:31 1× 1. Log into your Kalder Admin Portal. 2. Click "Manage Details" under the Live Experience you want to Publish. 3. Simply click the clock icon 🕒 next to