Jan 18, 2024 4 min read

How to ACTUALLY Succeed in your Loyalty Program

Crafting Success: Designing an Effective Loyalty Program

It is competitive in the world of customer retention and brand loyalty, and designing an effective loyalty program is pivotal for businesses seeking sustained success.

This comprehensive guide delves into the intricacies of Loyalty Management, Points System, and Loyalty Analytics, to help your brand achieve optimal engagement and customer retention.

1. Tap into Customer Preferences with Data

In the world where third party cookies are shutting down, first party data collection is more important than ever.

91% of consumers are more likely to shop with brands that provide relevant offers and recommendations (Accenture)

Customer segmentation techniques, sentiment analysis, customer journey mapping, and cross-channel integration can help your business gain a deeper understanding of customer preferences to drive growth.

2. Are Points-Based or Tiered Programs Better for Loyalty Structure?

The structure of your loyalty program is crucial. Consider whether a Points System — where customers accumulate points with each purchase, or a Tiered Program — where customers unlock different levels of benefits based on their engagement, aligns better with your audience and business objectives.

Both have their advantages but why not get the best of both worlds?

It is important to acknowledge that users are seeking engagement beyond the point of sale. Consider transforming your membership into a gamified experience with three-tiered programs. Integrate opportunities for customers to earn rewards not just after a purchase but beforehand too, ensuring they have a reason to return.

With statistics showing that 70% of customers don't make a second purchase, introducing a gamified loyalty program at the point of sale can significantly enhance retention.

Remember, in today's market, customers are driven by emotions, status, and experiences, not just products. By tapping into these desires, you can foster a more loyal and active customer base.

3. Boost Engagement through the Power of Gamification

Gamified loyalty programs enhance customer engagement —

62% of consumers believe that gamified loyalty programs influence their purchasing decisions (Nielsen)

Incorporate elements like challenges, badges, and competitions to make the loyalty experience enjoyable and rewarding, fostering a sense of competition and fun!

Have you —

👉🏻 Tried co-creating a playlist?

👉🏻 Tried asking your community to co-design the next collection?

👉🏻 Given members-only drops, and social sharing rewards?

These are all ways customers LOVE to engage, all free and digital through Kalder.

4. Utilize Personalization for Maximum Impact

Personalized loyalty programs significantly impact customer satisfaction…

A study by Segment reveals that 44% of consumers are likely to become repeat buyers after a personalized shopping experience. Leverage Loyalty Analytics to tailor rewards and communications based on individual preferences, creating a personalized journey that strengthens the emotional connection between the customer and the brand.

5. Promote Omnichannel Loyalty Experiences

Ensure a seamless experience across channels. The Harvard Business Review found that customers who engage with a brand on multiple channels spend four times more than those who engage on a single channel.

Implementing omnichannel loyalty strategies ensures a cohesive experience, allowing customers to engage seamlessly through various touch points, contributing to increased loyalty and spending.

— With access through desktop, mobile and mobile wallet, the possibilities are endless!

Leverage the power of social media to boost loyalty.

According to a study by Yotpo, 76% of consumers trust content shared by other consumers more than brand-generated content.

Weekly Social Media Challenges with Kalder is one effective way to turn your loyal customers into brand advocates and influencers within their networks.

For example, Kalder’s customer Convié did a “Share your #tagyourbag” moment to promote their new retailer. By offering rewards for User-Generated Content through Kalder. Gamify your loyalty system and see your engagement grow!

7. Optimize for Mobile Loyalty Experiences

Mobile optimization is essential.

A report by Statista reveals that in 2023, 72.9% of all retail e-commerce is expected to be generated via mobile.

Ensure that your loyalty program is mobile-friendly, offering a seamless experience for customers who prefer engaging with brands through their smartphones.

Kalder's Contribution to Effective Loyalty Program Design

With Kalder,

🚀 Collect first-party data on engagement, shares, and purchases all in one and track your users across their other engagement platforms.

🚀 Utilize CLM (Community Loyalty Management) tools that engage customers beyond points and traditional tiered systems.

🚀 Brands can incentivize engagement from content sharing and voting to in-store check-ins, while harnessing valuable insights to increase loyalty and sales.

🚀 Tap into exclusive content, community chats, meet-and-greets, and community sharing to optimize the engagement of your loyalty program!

🚀 Offer a chance for customers to be rewarded through interactions with every brand touchpoint - earning tokens and badges that unlock exclusive privileges no matter the transactional history.

🚀 Offer rewards for User-Generated Content.

🚀 Offer convenient one-touch access through mobile applications and mobile wallets - welcome your favorite brand into your digital ecosystem!

As a leading Loyalty Solutions Provider–offering advanced Loyalty Technology to engage customers beyond points and after purchases, from Points System Integration to sophisticated Loyalty Analytics to more– Kalder empowers businesses to create programs that not only resonate with customers but also drive measurable results.

Are you ready to experience the future of interactive brand loyalty?