How to Attract More Members to Your Loyalty Program
Having a membership is a powerful way to increase retention, revenue, and a feeling of community. Loyal customers are more likely to purchase more often, increasing their LTV (Lifetime Value).
“In SaaS, on average, it can cost four to five times more to acquire new customers versus retaining current ones”
Having a membership is a powerful way to increase retention, revenue, and a feeling of community. Loyal customers are more likely to purchase more often, increasing their LTV (Lifetime Value).
“In SaaS, on average, it can cost four to five times more to acquire new customers versus retaining current ones” - Forbes
Read our 7 tips on How to Get your Customers to ACTUALLY Sign up to your Membership
1. Emphasize the Value Proposition
First, communicate the benefits clearly and compellingly. Your loyalty program should offer value that your customers can’t ignore. This could be in the form of discounts, exclusive access, or unique experiences that are tailored to their interests and needs.
A complicated sign-up process can deter potential members. To increase enrollment, ensure the process is as straightforward as possible. Ideally, customers should be able to sign up with just a few clicks.
Consider integrating sign-up prompts in your website’s checkout process or using QR codes in physical locations to direct customers to a simple sign-up page.
3. Encourage Members to Share their Membership
Social proof is a powerful tool in marketing. Fans can seamlessly share to their Instagram and Twitter that they just joined their favorite brand or sports team’s membership on Kalder with a simple tap. Sharing user-generated content that highlights the advantages of being a member can also boost credibility and entice new users to join.
4. Offer a Welcome Bonus
Incentivize sign-ups by offering a welcome bonus. This could be a one-time discount, reward points, or a small gift (ex: complimentary gift on your next order).
A tangible reward for joining can be a strong motivator for customers sitting on the fence. Ensure that the welcome bonus is enticing enough to prompt immediate action.
5. Host an IRL Event
Host a live event to attract new members! Set up clear signage encouraging membership sign-ups, complete with NFC tags or QR codes for quick and effortless registration.
0:00
/0:16
Sage & Saber Member activation at the Head in the Clouds Night Market
6. Utilize Multi-Channel Marketing
Promote your loyalty program across all channels where your potential members are active. This includes your website, email campaigns, social media platforms, and in-store displays. Tailor your message to fit each channel while maintaining a cohesive brand voice.
For example, Instagram might be perfect for visually appealing promotions, whereas email might allow for a more detailed explanations of the program's benefits.
7. Engage Through Gamification
Integrating elements of gamification can make participation more exciting and engaging. This can include earning badges, leveling up, or unlocking special rewards after reaching certain milestones.
Gamification adds a fun element to your loyalty program, encouraging more interaction and long-term engagement.
How to Create and Grow Your Membership
Convincing people to join your loyalty program may seem daunting, but it doesn’t have to be.
With Kalder, you're equipped with all the necessary tools to create an engaging and streamlined loyalty platform.
By simplifying the sign-up process, clearly articulating the benefits, and having enticing experiences, you can significantly increase your membership numbers.
With the strategies listed above, you can build a robust loyalty membership base that drives repeat business and strengthens your brand's relationship with its customers.
Ready for the next step?
Set up a demo today and discover everything you need to know about powering your community through effective loyalty programs.
Ask us anything you want to know about driving retention!
Whether you want to provide ways to earn points, perks, or exclusives, uncover the perfect loyalty program style for your brand.
Discover your first step to loyalty with our fun interactive quiz.
Having taken your first step, it's time to explore partner rewards and cashback programs – an often
With more than 300 million co-branded cards in use, brands and sports teams are utilizing these co-branded cards to enhance customer loyalty and increase engagement with targeted rewards and exclusive benefits.
How Co-branded Merchant Cards can Benefit YOUR Brand
More Revenue Streams
* Diversify income through annual fees, interest, and overseas
We’re excited to join Sport Lisboa e Benfica, Club Brugge, and Malmö FF in the Football in Business Webinar on Thursday, July 18 to unveil the secrets of building Membership Schemes and Loyalty Programs in Sports.
What we’ll cover:
1) Monetize Cashback Partners: How to automate sports club
With Kalder's new feature, you can now schedule a time to publish an experience!
0:00
/0:31
1×
1. Log into your Kalder Admin Portal.
2. Click "Manage Details" under the Live Experience you want to Publish.
3. Simply click the clock icon 🕒 next to
Having a membership is a powerful way to increase retention, revenue, and a feeling of community. Loyal customers are more likely to purchase more often, increasing their LTV (Lifetime Value).
Read our 7 tips on How to Get your Customers to ACTUALLY Sign up to your Membership
1. Emphasize the Value Proposition
First, communicate the benefits clearly and compellingly. Your loyalty program should offer value that your customers can’t ignore. This could be in the form of discounts, exclusive access, or unique experiences that are tailored to their interests and needs.
2. Simplify the Sign-Up Process
A complicated sign-up process can deter potential members. To increase enrollment, ensure the process is as straightforward as possible. Ideally, customers should be able to sign up with just a few clicks.
Consider integrating sign-up prompts in your website’s checkout process or using QR codes in physical locations to direct customers to a simple sign-up page.
3. Encourage Members to Share their Membership
Social proof is a powerful tool in marketing. Fans can seamlessly share to their Instagram and Twitter that they just joined their favorite brand or sports team’s membership on Kalder with a simple tap. Sharing user-generated content that highlights the advantages of being a member can also boost credibility and entice new users to join.
4. Offer a Welcome Bonus
Incentivize sign-ups by offering a welcome bonus. This could be a one-time discount, reward points, or a small gift (ex: complimentary gift on your next order).
A tangible reward for joining can be a strong motivator for customers sitting on the fence. Ensure that the welcome bonus is enticing enough to prompt immediate action.
5. Host an IRL Event
Host a live event to attract new members! Set up clear signage encouraging membership sign-ups, complete with NFC tags or QR codes for quick and effortless registration.
Sage & Saber Member activation at the Head in the Clouds Night Market
6. Utilize Multi-Channel Marketing
Promote your loyalty program across all channels where your potential members are active. This includes your website, email campaigns, social media platforms, and in-store displays. Tailor your message to fit each channel while maintaining a cohesive brand voice.
7. Engage Through Gamification
Integrating elements of gamification can make participation more exciting and engaging. This can include earning badges, leveling up, or unlocking special rewards after reaching certain milestones.
How to Create and Grow Your Membership
Convincing people to join your loyalty program may seem daunting, but it doesn’t have to be.
With Kalder, you're equipped with all the necessary tools to create an engaging and streamlined loyalty platform.
With the strategies listed above, you can build a robust loyalty membership base that drives repeat business and strengthens your brand's relationship with its customers.
Ready for the next step?
Set up a demo today and discover everything you need to know about powering your community through effective loyalty programs.
Ask us anything you want to know about driving retention!
Sign up for Kalder Newsletter
The Ultimate Guide for Marketers to Unlock the Future of Brand Loyalty
No spam. Unsubscribe anytime.
Read Next
Ready to Launch a Profitable Loyalty Program? Start with This Quiz
Whether you want to provide ways to earn points, perks, or exclusives, uncover the perfect loyalty program style for your brand. Discover your first step to loyalty with our fun interactive quiz. Having taken your first step, it's time to explore partner rewards and cashback programs – an often
How Your Brand Can Monetize on the $26B Branded Cards and Rewards Market
With more than 300 million co-branded cards in use, brands and sports teams are utilizing these co-branded cards to enhance customer loyalty and increase engagement with targeted rewards and exclusive benefits. How Co-branded Merchant Cards can Benefit YOUR Brand More Revenue Streams * Diversify income through annual fees, interest, and overseas
How are top football teams processing millions monthly from their loyalty programs?
We’re excited to join Sport Lisboa e Benfica, Club Brugge, and Malmö FF in the Football in Business Webinar on Thursday, July 18 to unveil the secrets of building Membership Schemes and Loyalty Programs in Sports. What we’ll cover: 1) Monetize Cashback Partners: How to automate sports club
Feature Update: Schedule Your Next Experience 🕒
With Kalder's new feature, you can now schedule a time to publish an experience! 0:00 /0:31 1× 1. Log into your Kalder Admin Portal. 2. Click "Manage Details" under the Live Experience you want to Publish. 3. Simply click the clock icon 🕒 next to