How Your Brand Can Monetize on the $26B Branded Cards and Rewards Market

With more than 300 million co-branded cards in use, brands and sports teams are utilizing these co-branded cards to enhance customer loyalty and increase engagement with targeted rewards and exclusive benefits.

How Co-branded Merchant Cards can Benefit YOUR Brand

More Revenue Streams

• Diversify income through annual fees, interest, and overseas transaction fees.
  • The card data can be leveraged for targeted marketing, creating further revenue opportunities through cross-selling and data insights.

[Read our recent blog to learn more about how your brand can increase revenue with new streams]

Increase Brand Loyalty

• Unique rewards and incentives encourage repeat purchases.
• Earn points or cash back with both the issuing brand and partner brands

83% of consumers say belonging to a loyalty program influences their decision to buy again from a brand.

Leverage Data Insights

• Gain insights into purchasing habits, preferences, and behaviors.
• Leverage data to innovate products, refine strategies, and enhance service delivery.

90% of consumers who believe companies understand their buying preferences are likely to purchase more products from them.

What are the Top 5 Co-Branded Card Companies?

Choosing the right co-branded card company can increase your customer loyalty and revenue exponentially.

We analyzed 5 companies so you didn’t have to.

Features you NEED in your Co-Branded Card

Why Co-Branded Debit Cards > Credit Cards?

• Customers prefer starting with co-branded debit cards over credit cards due to their emphasis on financial control, avoidance of interest charges, loyalty rewards, accessibility, and brand loyalty building.
  • Suitable for customers with lower incomes and younger demographics.
  • Ideal for smaller businesses where customers would not want credit cards from.
• 55% of consumers prefer prepaid debit cards offering rewards or cashback over traditional credit cards.
• Better personalized rewards and engaging experiences (e.g. Sephora's Members-Only VIB Sale, Higher Discounts) lead to higher usage of their cards compared to even general-use credit cards.

How to Add Cashback Partners to Maximize Card Benefits

Reward Partner Network

• Kalder collaborates with brands and sports teams, utilizing their fan bases to boost engagement and card usage.
• Through Kalder’s partner networks, brands can earn ~ $150k-$450k per partnership for 50k members.

Ready to Get Started with Co-branded Cards?

To attract and retain customers, implement co-branded cards to offer exclusive benefits that differentiate your offerings in a competitive market.