Introducing Playbook by Kalder: Your Guide to Marketing in the New Age of the Internet

Blockchain technology is in its early stages of transforming the way that people and businesses operate. Navigating this continuous transformation as society moves to the next phase of the internet, often referred to as “web3”, requires sorting through opinions and information that is often incredibly confusing. For many looking to leverage the innovative technology to enhance their brand marketing strategies, the first barrier to learning about the space is knowing where to start.

This is why Playbook by Kalder was created, to serve as a guide for brand marketers of all levels of technical expertise. Playbook will provide real examples of how the technology is being used, insights into the direction that the industry is taking, and actionable advice to help brands, creators, and marketers empower their customers to create an active community and build and maintain brand loyalty using Web3 technology.

Guided by 5+ Years of Web3 x Brand Experience, Open-Sourcing Case Studies, Insights…

Guided by the Kalder teams’ years of experience connecting mainstream brands and new users to blockchain technology, from work at Robinhood Crypto and Compound to making digital asset purchases simple and user-friendly to work at NFT platform OpenSea leading product with marquee lifestyle and retail brands, Kalder is developing the framework for the future of marketing. Kalder's suite of tools uses web3 technology to solve the problems markets have not been able to, and ultimately cannot in today’s landscape, solve with traditional technology - all without sacrificing the user experience that marketers have come to expect.

Kalder’s work at the forefront of brand marketing innovation will inform Playbook, using examples of partnerships and leveraging connections with fellow industry leaders to create a comprehensive roadmap to amplifying brand memberships and transforming marketing tactics for the strongest engagement rates.

Whether you’re an early adopter looking for creative ways to build on your work in web3 or entirely new to the space and eager for legitimate uses of the technology, Playbook offers the resources necessary to understand better, and perhaps most importantly, implement the revolutionary technology.

Why Playbook by Kalder?

Playbook is the marketer’s ultimate guide to navigating the world of blockchain and NFTs. Developed by experts at the frontlines of encouraging the use and adoption of the technology among a wide array of individuals and companies, developing the tools necessary for that adoption, and most importantly finding the best strategies to onboard new customers and maintain strong relationships with existing ones that empower their role within a brand’s community, Playbook has everything you need to succeed in the world of web3.

If you’re ready to learn how blockchain technology can improve your engagement and develop genuine relationships with the brand community – Subscribe to Playbook.