kalder inner circle: issue no. 1 | 𝕜.

hello wanderer,

If you're part of Kalder's first Inner Circle Issue, we've met before. So hey there, lucky you... Welcome back home.

Here you will get the insider scoop on Kalder — test building block features, get first dibs into brand launches, and deep dive into our loyalty thesis firsthand.

Let’s mobilize the future of interactive and cross-brand loyalty, together.

- g & k
co-founders, kalder

basics first – what is kalder?

Kalder builds the tools to enable the future of interactive & interoperable loyalty.

🔗 Interactivity - With Kalder, brands can reward customers beyond points. Gamify and reward experiences from daily check-ins, votes to social media shares.

🔗 Interoperability/Cross-Brand - With Kalder, brands can partner with any other brand to co-create campaigns, products, and rewards exchange - one click.

hello kalder 2.0 – launching interactive loyalty tools for all

We have been hard at work with our invite-only brand partners scaling Kalder tools.

Today, we're thrilled to announce that we are coming out of the invite-only to launch Kalder for all.

With our brand-new website — the fresh design, and new powerful features front and center — we will empower any brand to onboard Kalder loyalty tools in 10 minutes.

Explore our product features in detail –

• Gamified Experiences, Cross-Brand Campaigns, Community Memberships, Give Early-Access to Products & Discounts … and more.
• For our existing brands and their customers — you can now log in to Kalder and see your membership and Admin portal directly.

If you want to reward your customer beyond the point of sale and turn your customers into a community. —> Say hi 👋🏼

welcome home, the big favorite

We’re excited to enable The Big Favorite's latest evolution in redefining loyalty - Sustainability Collective.

TBF has always been dedicated to offering more than just clothing; embracing a lifestyle that resonates with your unique style and values. The “Sustainability Collective" loyalty program goes beyond transactions and truly rewards your sustainable behaviors, shares, referrals, and decisions within and beyond TBF.

TBF x Kalder Experience

• TBF Rewards are not siloed. As you shop at TBF, rewards can be redeemed in “Sustainability Collective” brand partners, made possible with Kalder.
• Apple Wallet Memberships complement omnichannel loyalty & events
• Members-only drops, experiences and discounts features directly integrated to TBF Shopify
• Built Community Member Home under 10 minutes with membership, experiences, and benefits, and published under members.thebigfavorite.com
  

🌸 Get early access to The Big Favorite Sustainability Collective Now

kalder x les benjamins - turn shopping into a social sport

Les Benjamins’ “Flying Carpet Crew” leverages Kalder tools to provide niche VIP community membership passes to top LB discord fans and engaged purchasers which unlocked a wide array of benefits.

The Problem

• Brands are looking for new ways to engage their customer base
• Most loyalty programs do not extend beyond the point of purchase
• Onboarding to Web3 can be daunting for both brands and their customers

The Solutıon

• Mobile-first loyalty and gamified quests drive bi-weekly and daily engagement
• Les Benjamins tapped Kalder to build and operate the Web3 loyalty program
• Polygon PoS offers low operating costs and quick, frictionless transactions

Since LB launched their Flying Carpet Crew loyalty program, members completed more than 750 contribute-to-earn quests with ~50% engagement rate.

For an in-depth look at how the Kalder-powered program has benefited LB’s community-building efforts and the unique advantages of Polygon –

—> read Kalder x Polygon case study here.

feature of the month – launch members-only products & rewards on shopify

If you are a Shopify brand looking to launch a better loyalty program — you can now do it in under 10 minutes!

hot links

Get to know what we’re reading and see Kalder in the press.

Google Changes Play Store Policy to Allow Blockchain-Enabled Apps

Jay-Z’s Roc Nation and Puma Drop Connected Sneakers

Hilton Grand Vacations offers exclusive experiences to broaden its appeal to potential members

You have reached the end, for now. Thank you for reading Kalder Inner Circle no. 1.

Let’s mobilize!

- g & k

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