Les Benjamins Launches Web3 Loyalty Program Powered by Kalder

🚀 Get early access to Les Benjamins Membership Now 🚀

As mainstream adoption of blockchain technology continues to increase, companies throughout a wide range of sectors are exploring the ways in which blockchain technology can add value to their business efforts. On-chain brand loyalty memberships have emerged as a particularly strong use case, allowing brands to turn their passive customers into active participants with ownership and gamification. This is why luxury streetwear company Les Benjamins has partnered with web3 brand loyalty and engagement platform Kalder for its first-ever membership program, built on Polygon PoS.

Members of the Les Benjamins’ Flying Carpet Crew, Carpet Weavers, gain exclusive access to VIP events including pop-up sales and fashion shows. The Flying Carpet Crew is powered by $LB tokens, which Carpet Weavers earn by competing in quests like posting on social media, scanning QR codes at Les Benjamins events, and collecting shareable NFT momentos during live streams. These quests are designed to bring passive customers, who support the brand but have not previously been motivated, to become active creators within the community through unique rewards and opportunities.

Carpet Weavers benefit from low operating costs and quick, frictionless transactions, which is especially crucial for onboarding Les Benjamins community members that are new to the world of web3. A core pillar of Kalder’s efforts in interoperability between brands, driving the future of interconnected loyalty membership amidst the siloed token landscape of today. Exemplifying this mission, $LB tokens will be accessible across other brand partner platforms. This is also why the Les Benjamins Carpet Weavers announcement event at Paris Fashion Week partnered with Chinatown Market, providing a firsthand example of how fashion brands with synergistic audiences can come together to increase overall engagement and benefit their communities.

By integrating the Carpet Weaver membership card in members’ Apple Wallets, the new technology is seamlessly integrated into a familiar and easy-to-use interface to simplify onboarding and regular use. $LB tokens will grant holders secure access to events, allow them to purchase limited-edition apparel, and collaborate directly with the Les Benjamins team. This is indicative of Kalder’s vision for the future of community tooling, a world in which brands actively engage with and reward their supporters to develop long-term relationships that are beneficial for not only the brand but the community of customers themselves.

Les Benjamins’ Flying Carpet Crew signals the next wave of brand community management - an ecosystem where loyal followers and supporters are recognized as the influencers that they are. Every day, individuals consciously decide to purchase from brands that they resonate with and wear clothes that they feel best represent their identity. Wearing Les Benjamins is wearing Bünyamin Aydin’s vision of the contemporary East, which is inspired by his own experiences, conversations, and the inspiration he sees in his life. Les Benjamins’ designs encapsulate a dialogue between Aydin and those around him, as his work inspires others just as the fashion and beliefs he interacts with inspire him.

This dialogue between visionaries leading the path forward in design and innovation requires feedback and inspiration from an engaged community, which is why brands must embrace cutting-edge technology to best maintain communication with their clientele. By incentivizing the community that has rallied around its vision since its launch over 10 years ago through tokenized loyalty, Les Benjamins proved at Paris Fashion Week that once again, streetwear has its finger on the pulse of the digital and cultural revolution.

While the first group of Carpet Weavers were minted at Paris Fashion Week, Les Benjamins and Kalder are expanding the opportunity to join the community with up to 3,000 additional passes unlocked on May 3rd.

About Kalder

Kalder is ushering in the new wave of brand engagement and loyalty through its cutting-edge CRM tooling platform. Brand marketers can leverage Kalder’s platform to launch engaging membership platforms with gamified quests and rewards that engage their community members and turn passive “customers” into organic influencers - encouraging the development of user generated content, participation in events and live streams, and rewarding that participation with access to exclusive events, pop-ups, and drops. Kalder leverages blockchain technology to enhance brand marketing while maintaining the seamless user experience that marketers expect from traditional platforms.

About Les Benjamins

Unifying street culture of the West with the little-documented underground of the East, Les Benjamins serves as a catalyst for cultural storytelling through the prism of design. Founded by Bunyamin Aydin in 2011, in Istanbul, the brand has built an influential roster of collaborators and supporters varying from Kim Kardashian and Travis Scott to Daniel Arsham, Nike and Apple. Centred on amplifying and platforming the voices of Eastern Youth culture, the Les Benjamins’ community continues to serve as a potent driving force for the brand, which is now stocked in over 60 leading global retailers across 20 countries.