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How to Increase Revenue: Monetize Rewards and Cash back in your Loyalty Program
By Gokce Guven profile image Gokce Guven
4 min read

How to Increase Revenue: Monetize Rewards and Cash back in your Loyalty Program

Top loyalty programs generate revenue from reward sales — Your Brand can too. Top-performing loyalty programs lock in customers with rewards and cash back, generating revenue by selling rewards to cash back partners and processing more transactions. Start Selling Rewards Yet, Traditional Loyalty Tools Fall Short on Creating Direct Revenue Streams

Top loyalty programs generate revenue from reward sales — Your Brand can too.


airline rewards but for brands, sports teams
United Airlines generates more revenue from reward sales than from flight sales.

Top-performing loyalty programs lock in customers with rewards and cash back, generating revenue by selling rewards to cash back partners and processing more transactions.

Yet, Traditional Loyalty Tools Fall Short on Creating Direct Revenue Streams


1) Fixed and discount-based benefits

Without personalized and diverse rewards and offers, traditional loyalty programs struggle to drive higher spending.

2) No new direct revenue streams

Most loyalty programs rely on increasing lifetime value (LTV) and spending frequency through point systems, but they don't enable brands to monetize rewards or boost margins.

3) No automated tool for managing reward sales.

Managing cash back and reward partnerships in-house can take seven months per integration, making it resource-intensive and inefficient..

Kalder Partner Network: Automated Loyalty Rewards for Monetizing Partners


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FC Mallorca Portal (Powered by Kalder)

Customer Experience

  • Customers enjoy cash back, discounts, and exclusive experiences—managed entirely by Kalder fully automated.
  • All partner experiences (e.g., FC Mallorca x Nike) are available under a dedicated "Partners" tab. Click "Access Reward," shop with your code
  • Kalder tracks transactions end to end. It's like affiliate revenue sharing, but much more seamless.
reward sales, partnerships in loyalty programs
Seamless Set Up to add Partner Rewards through Kalder

Brand Experience

  • Brand partners can apply or be invited to join your loyalty program as cash back partners.
  • Kalder automatically tracks transactions made through your brand's unique link or branded card, and deposits the cash back revenue back to your brand.
  • This way your brand can have hundreds of partners with no work required.

Did you know you can earn $150k-$450k* monthly through reward partnerships?


If you're a sports team or brand not using partner rewards, you're missing out on easy revenue.

As a brand, you can sell rewards to your partners, like Air Miles, generating direct new revenue from top customers shopping at partner brands. With Kalder’s partner networks, brands can earn ~ $150k-$450k per partnership for 50k members.

If Adidas x Real Madrid partnered via Kalder... what would they gain?


sports teams loyalty programs
Real Madrid C. F. - Become a Madridista

Example: 5% Cashback at Adidas for Real Madrid Cardholders

Adidas can offer 5% cash back to Real Madrid fans who use their unique link or Real Madrid card at checkout.

Scenario Details
Active Real Madrid Reward Members 100,000
Members who claim the reward 10,000 (10%)
Average Spend at Adidas $100
New Customers for Adidas 10,000
Total Sales for Adidas $1,000,000
Cashback Rate 5%
Revenue per $100 sale for Real Madrid $5
Total Monthly Revenue for Real Madrid $50,000
Total Annual Revenue for Real Madrid $600,000

A win-win for both Real Madrid and Adidas 🏆

By integrating partner reward networks, Real Madrid can generate an additional $600,000 in annual revenue from Adidas sales alone, while providing top and diverse benefits.

How Reward Partners can Benefit Your Brand


Net New Revenue

Monetize your brand partners by selling rewards and capture a 5-10% sales revenue share from them.

Increased Sales

Customers visit 3.6x more and spend 1.4x more with diverse rewards.

Lower Acquisition Costs for Partner Brands

Targeted promotions lower CAC from $300-$50 to ~$10-20.

Streamlined Management

Kalder handles backend operations, simplifying partner management.

Curious about How Much your Brand can Earn with Reward Partners?


Unlocking new revenue streams and boosting customer engagement with partner reward networks is a game-changer for brands and sports teams.

Book a demo or email us [email protected] to learn how much you can make through partner rewards!

By Gokce Guven profile image Gokce Guven
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