Jun 3, 2024 4 min read

Which Loyalty Solution is Best for Your Beauty Brand?

Choosing the right loyalty solution can make or break your beauty brand. Look at how Rare Beauty and Convié have skyrocketed in engagement through their interactive memberships.

To help you make the best choice, here’s a straightforward comparison of three leading platforms: Kalder, TYB, and Yotpo.

Feature Comparison

Kalder vs. TYB vs. Yotpo

Kalder: Community Engagement & New Revenue

Kalder offers a comprehensive and customizable loyalty platform designed to enhance community engagement, retention, and provide new revenue streams.

Key Features

White-Labeled Platform: Your community membership lives on your domain, such as members.weareconvie.com, ensuring full brand ownership.
Customizable: The Kalder admin portal allows you to launch over 80 plug-and-play community experiences.
Unified Communication: All community chats and threads are under one roof for streamlined interactions.
Shopify Integration: Offer members-only discounts and exclusive product drops.
Affiliate and Community Tiers: Create diverse membership tiers with unique discount codes and partnerships.
Mobile Engagement: Integrates with mobile and Apple Wallet for effortless daily interaction.
Reward Partners: Add partners to your program for reward earnings, cashback, and discounts. Kalder handles the end-to-end process.
Branded Wallets: Increase margins and drive new revenue streams by enabling customers to pre-load and pay with your Brand Card.
Badges: Award members with badges to recognize their engagement and loyalty, fostering a sense of achievement and community.

TYB: D2C with Gamification

TYB focuses on providing a direct-to-consumer experience with a customer service-driven approach.

Key Features

Community Domain: Your brand community is hosted under TYB's site, like yourbrand.tyb.com.
Manual Challenges: Post challenges manually without advanced administrative tools.
Gamification: Basic features like voting, chat, and social shares can be implemented without extensive customization or social media integrations.
Rewards for purchases & challenges: Reward for customer actions, like engaging with UGC to making purchases to sharing reviews.
Segmented rewards: Offer members TYB Collectibles, which can be automated to provide discounts and early access to products.

Yotpo: Reviews are Priority

Yotpo provides an all-in-one solution for customer reviews, loyalty programs, and marketing automation.

Key Features

Integrated Reviews and Loyalty: Combines customer reviews with loyalty programs for a holistic approach.
Customizable Rewards: Create personalized rewards and tiered loyalty programs.
Marketing Automation: Automated email and SMS marketing to engage and retain customers.
E-commerce Integrations: Seamlessly integrates with major e-commerce platforms like Shopify and Magento.
Customer Insights: Provides detailed analytics and customer insights to optimize loyalty strategies.
User-Generated Content: Leverages customer reviews, photos, and Q&A to boost engagement and trust.

Customers Purchase to Belong in Community

In today's market, customers aren't just purchasing products; they're investing in communities.

If you're aiming to build direct relationships with your customers, Kalder is a great solution. For a more D2C approach, TYB may be worth considering instead.

Brands are becoming community-driven, needing versatile tools for chats, engagement, monetization, loyalty, and more. A robust loyalty tool can transform this engagement into revenue and retention for your brand.